Once upon a time there was a little settlement strung out along a scenic road above the coastline. It had no central piazza and no tight clusters of houses. Travellers would pass down the road admiring the view but overlooking the village, which earned the name of 'the village that doesn't exist'. Then a go-ahead mayor decided it was time to put his tiny comune on the map. His goal was to give the place an identity. Furore became 'il Paese Dipinto'; the painted village. Every September, artists from around the world are invited to a festival to add to the murals now decorating the local buildings.
These are colourful affairs with Bacchus featuring heavily, cheerful nudes clutching generous bunches of grapes, sea scapes inspired by the beautiful setting. The oldest part of Furore is down at sea-level, where the Borgo, a cluster of old fishermen's houses, appears to be glued to the cliffs. The fiord is dramatic, and unusual for Italy; a high gorge cutting inland from the sea. The local authority and the environmental group Legambiente have made the fiord into an appealing tourist spot. The old houses have been renovated, and a museum tells of the industrial heritage and botanical diversity of the fiord. Furore is one of the favourite destination for relaxing moments during your romantic sailing cruise in the Amalfi Coast.